Mad Men
A silhouetted adman falls past skyscrapers built out of his own advertising — smiling wives, stockinged legs, a hand holding a drink — and then, at the bottom, is sitting comfortably with a cigarette. Nobody lands. That is the joke and the thesis.
One opening sequence is catalogued for Mad Men, covering seasons 1–7.
The opening titles
Seasons 1–7
Unchanged for seven seasons, which is unusual for a show whose period detail moved a decade. Imaginary Forces built it as an open homage to Saul Bass's skyscrapers for North by Northwest, over RJD2's 'A Beautiful Mine'.
More drama opening titles from the 2000s
1 sequence
Breaking Bad
Twenty seconds of chemistry-set smoke and floating element symbols. Almost aggressively short, which leaves the cold open to do the work.
- Seasons 1–5
1 sequence
Grey's Anatomy
Twenty-six seconds of surgical instruments and a guitar figure, from a series that has now outlived most of the shows that copied it.
- Season 1
1 sequence
Gilmore Girls
Carole King's 'Where You Lead' rewritten as a mother-and-daughter duet, over a small Connecticut town in every season at once.
- Season 1
2 sequences
House
Anatomical illustration and MRI imagery over Massive Attack's 'Teardrop' — a diagnostic show that opens by looking inside a body rather than at one.
- Season 8
- Season 1
1 sequence
Desperate Housewives
Art history restaged as domestic comedy — Cranach's Eve, Egyptian tomb painting, American Gothic — each one collapsing under a woman's exasperation.
- Season 1
1 sequence
Lost
One word, drifting slowly out of the dark towards the camera, over a low tone that is barely a piece of music. Fifteen seconds, no cast, no footage — the cheapest main title of any network drama of its size, and the most imitated.
- Seasons 1–6