Mr Selfridge
The American who opened a department store on Oxford Street and spent everything keeping it.
Mr Selfridge opens with a main title sequence of 31 seconds.
At 31 seconds, it opens well under the 50-second median for drama sequences in this catalogue.
It arrived on ITV in 2013, when Thomas & Friends, Thomas the Tank Engine & Friends and Birds of a Feather were also on the network.
The opening titles
Season 1
31sCast cards read through the shop's own glass and brass.
More drama opening titles from the 2010s
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No sequence in the usual sense. Each episode opens on its own sigil, drawn together out of liquid silver and shards over black, with the theme beneath it.
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- Season 2
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