ITV
110 shows, 118 sequences, oldest first.
8 of these moved between networks during their run and appear under each one.
1 sequenceIvor the Engine
1959–1977ITV / BBC OneAnimation
A Welsh locomotive who wants to sing in the choir, drawn in pencil and cut out by hand.
- Season 1
2 sequencesCoronation Street
1960–ITVDrama
The longest-running television soap in the world, opening on rooftops and a cornet ever since 1960.
- Season 1
- Season 31
1 sequenceDanger Man
1960–1968ITVDrama
Patrick McGoohan as John Drake, the series he left to make The Prisoner.
- Season 1
1 sequenceUniversity Challenge
1962–ITV / BBC TwoDocumentary
College Boy by Derek New, and a split screen that has stacked two teams on top of each other since 1962.
- Season 1
1 sequenceReady Steady Go!
1963–1966ITVDocumentary
"The weekend starts here" — the British pop programme that put the Beatles, the Stones and Motown on the same stage.
- Season 1
1 sequenceStingray
1964–1965ITVSci-Fi
"Stand by for action!" — the first British series filmed entirely in colour, and it opens by saying so.
- Season 1
1 sequenceThunderbirds
1965–1966ITVSci-Fi
Five, four, three, two, one — the countdown, the launch bays, and Barry Gray's march. Probably the most quoted title sequence Britain has produced.
- Season 1
1 sequenceWorld of Sport
1965–1985ITVDocumentary
ITV's answer to Grandstand, which is remembered now almost entirely for the wrestling at four o'clock.
- Season 20
1 sequenceCaptain Scarlet and the Mysterons
1967–1968ITVSci-Fi
Anderson's darkest supermarionation series, opened by two rings of light moving across a wall.
- Season 1
1 sequenceThe Prisoner
1967–1968ITVSci-Fi
Thunder, a Lotus Seven driven hard past Parliament, a resignation letter slammed onto a desk, and then gas under the door of a man's own flat. Two minutes that explain the entire premise without a narrator, and end with the only line the show ever needed: I am not a number.
- Season 1
1 sequenceDepartment S
1969–1970ITVDrama
An Interpol unit for cases nobody else can explain, which gave Jason King his own spin-off.
- Season 1
1 sequenceRandall and Hopkirk (Deceased)
1969–1970ITVCrime
A private investigator and his dead partner, who only he can see, in a white suit.
- Season 1
1 sequenceUFO
1970–1971ITVSci-Fi
Anderson's first live-action series, set in a 1980 that never arrived, with purple wigs and a Barry Gray theme.
- Season 1
1 sequenceThe Persuaders!
1971–1972ITVDrama
Roger Moore and Tony Curtis as bickering millionaires, opened by John Barry's most-covered television theme.
- Season 1
1 sequenceUpstairs, Downstairs
1971–1975ITVDrama
The Edwardian household drama that Downton Abbey is, by its own creator's admission, a direct descendant of.
- Season 1
2 sequencesEmmerdale
1972–ITVDrama
A Yorkshire Dales farming serial that dropped Farm from its name in 1989 and kept the landscape.
- Season 27
- Season 49
1 sequenceRainbow
1972–1992ITVComedy
Zippy, George and Bungle, and a theme about a paintbox in the sky that ran for twenty years.
- Season 1
1 sequenceThe Tomorrow People
1973–1979ITVSci-Fi
Children evolving telepathy in a Thames Television series remade twice since.
- Season 1
1 sequenceThriller (1973)
1973–1976ITVHorror
Brian Clemens' anthology of feature-length suspense plays, sold to America as a late-night staple.
- Season 1
1 sequenceRising Damp
1974–1978ITVComedy
Leonard Rossiter as a boarding-house landlord, and the most successful ITV sitcom of the seventies.
- Season 1
2 sequencesSpace: 1999
1975–1977ITVSci-Fi
The most confident opening Gerry Anderson ever made: a burst of brass, then a rapid-fire montage of clips from the episode you are about to watch, so no two broadcasts were identical.
- Season 1
- Season 2
1 sequenceThe Sweeney
1975–1978ITVCrime
The Flying Squad in a Ford Granada, and the series that made British police drama violent.
- Season 1
1 sequenceChorlton and the Wheelies
1976–1979ITVAnimation
A happiness dragon in Wheelie World, from the studio that went on to make Danger Mouse.
- Season 1
1 sequenceJamie and the Magic Torch
1976–1979ITVAnimation
A torch that opens a hole in the bedroom floor down a helter-skelter into Cuckoo Land.
- Season 1
1 sequenceThe Muppet Show
1976–1981ITV / SyndicationComedy
An opening that changes every week by design: Statler and Waldorf get a new heckle, Gonzo gets a new way to fail the closing note, and the arch fills with whoever is in that episode.
- Season 1
1 sequenceJesus of Nazareth
1977RAI / ITVDrama
Zeffirelli's six-hour life of Christ, cast so deeply that the titles are mostly name cards.
- Season 1
1 sequenceRobin's Nest
1977–1981ITVComedy
The second Man About the House spin-off, with Robin running a bistro in Fulham.
- Season 2
1 sequenceThe Krypton Factor
1977–1995ITVDocumentary
A general knowledge round, an assault course and a mental agility test, opening on a rotating wireframe grid that was expensive in 1977.
- Season 1
1 sequenceThe Professionals
1977–1983ITVCrime
Two CI5 agents and the controller who points them, in the ITV action series that spent a decade being complained about.
- Season 1
1 sequenceThe Sandbaggers
1978–1980ITVDrama
British intelligence run as an office job, with the operations mostly discussed rather than shown.
- Season 1
1 sequenceMinder
1979–1994ITVComedy
Arthur Daley and his minder, and a theme song sung by Dennis Waterman about Dennis Waterman.
- Season 1
1 sequenceOnly When I Laugh
1979–1982ITVComedy
Three men in a hospital ward who are not especially ill, and the registrar who cannot discharge them.
- Season 1
1 sequenceSapphire & Steel
1979–1982ITVSci-Fi
Two operatives who are not people, sent to repair breaks in time, explained to the audience only by a narrated list of elements.
- Season 1
1 sequenceTales of the Unexpected
1979–1988ITVHorror
A dancing silhouette, a spinning roulette wheel and Ron Grainer's theme — an anthology opening far more unsettling than most of the stories that follow it.
- Season 1
1 sequenceWorzel Gummidge
1979–1981ITVComedy
A scarecrow who swaps heads for different moods, played by a former Doctor Who.
- Season 1
1 sequenceButton Moon
1980–1988ITVAnimation
Puppets made of kitchen utensils flying to a moon made of a button, with a theme sung by Peter Davison's wife and later covered by him.
- Season 1
1 sequenceHammer House of Horror
1980ITVHorror
Hammer's one television anthology, made after the films had stopped and shot on the same estate.
- Season 1
1 sequenceMetal Mickey
1980–1983ITVComedy
A robot in a suburban family sitcom, directed by Micky Dolenz of the Monkees.
- Season 1
1 sequenceBrideshead Revisited
1981ITVDrama
Geoffrey Burgon's theme over an English country house — eleven hours of television that changed what British drama believed it could spend money on.
- Season 1
1 sequenceBullseye
1981–1995ITVDocumentary
Darts and general knowledge, and a cartoon bull who throws better than the contestants.
- Season 1
1 sequenceStig of the Dump
1981ITVDrama
Clive King's boy in a chalk pit and the person living at the bottom of it, adapted by Thames.
- Season 1
2 sequencesAuf Wiedersehen, Pet
1983–1986ITVComedy
Seven British builders sharing a hut on a Düsseldorf site, written as a comedy about not being able to find work at home.
- Season 1
- Season 2
1 sequenceReilly, Ace of Spies
1983ITVDrama
Sidney Reilly across twelve parts, and the serial that gave Sam Neill his first lead.
- Season 1
3 sequencesThe Bill
1983–2010ITVCrime
A London police station shot at ground level, under a rule the programme kept for twenty-seven years: no scene an officer is not present for.
- Season 1
- Season 4
- Season 5
1 sequenceRobin of Sherwood
1984–1986ITVDrama
The Robin Hood that put a horned god behind the legend, scored throughout by Clannad.
- Season 1
1 sequenceSherlock Holmes (1984)
1984–1994ITVCrime
Granada's adaptation, played on a Baker Street built outdoors in Manchester and continued until Jeremy Brett could no longer work.
- Season 1
1 sequenceSpitting Image
1984–1996ITVComedy
Latex puppets of everyone in public life, opening on the workshop that built them.
- Season 1
1 sequenceThe Trap Door
1984–1986ITVAnimation
Plasticine creatures in a castle basement, with a theme built from a voice going "don't you open that trap door".
- Season 1
1 sequenceThomas & Friends
1984–2021ITVAnimation
Model locomotives shot a frame at a time on a table in Britain, narrated for the first two series by Ringo Starr.
- Season 1
1 sequenceThomas the Tank Engine & Friends
1984–2021ITVAnimation
Model railway engines shot at eye level and narrated by Ringo Starr, from the Awdry books.
- Season 1
1 sequenceDempsey and Makepeace
1985–1986ITVCrime
An American detective seconded to London and the aristocrat he is partnered with, who married in real life.
- Season 1
1 sequenceBoon
1986–1995ITVCrime
A retired fireman on a motorcycle, in the ITV drama that ran nine years on the strength of Jim Diamond's theme.
- Season 5
1 sequenceCatchphrase
1986–ITVDocumentary
Say what you see, and a golden robot called Mr Chips who was the reason anyone watched.
- Season 1
1 sequenceKnightmare
1987–1994ITVSci-Fi
A blindfolded child walked through a bluescreen dungeon by teammates who can see it — the first television format built on a video game's logic.
- Season 1
1 sequenceThe Ruth Rendell Mysteries
1987–2000ITVCrime
Rendell adapted for thirteen years, mostly as Wexford and occasionally as the standalone novels.
- Season 1
1 sequenceHale and Pace
1988–1998ITVComedy
Two former schoolteachers doing sketch comedy for ITV for a decade.
- Season 1
1 sequenceThis Morning
1988–ITVDocumentary
Daytime television broadcast from the Albert Dock, with a weather map floated in the water outside.
- Season 1
1 sequenceAgatha Christie's Poirot
1989–2013ITVCrime
Art Deco geometry and Christopher Gunning's theme — a title sequence that establishes the period, the register and the fastidiousness of the detective in one gesture.
- Season 1
2 sequencesBirds of a Feather
1989–2020BBC One / ITVComedy
Two sisters in Chigwell whose husbands are both in prison.
- Season 1
- Season 10
1 sequencePress Gang
1989–1993ITVDrama
A school newspaper written by Steven Moffat, which is why the dialogue is faster than the format.
- Season 1
1 sequenceTUGS
1989ITVAnimation
Model tugboats in a 1920s harbour, made by the Thomas the Tank Engine team and considerably darker.
- Season 1
1 sequenceArt Attack
1990–2007ITVDocumentary
Neil Buchanan making things out of household rubbish, and the big art laid out on the floor at the end.
- Season 1
1 sequenceJeeves and Wooster
1990–1993ITVComedy
Wodehouse played by Fry and Laurie, who had spent the previous decade writing sketches together.
- Season 1
1 sequenceMr. Bean
1990–1995ITVComedy
A man dropped from the sky in a spotlight while a choir sings about him in Latin, every week, for a character who never explains himself.
- Season 1
1 sequenceRosie and Jim
1990–2000ITVComedy
Two rag dolls on a narrowboat who come alive when the adult is not looking.
- Season 1
1 sequenceThe Upper Hand
1990–1996ITVComedy
Who's the Boss? remade for ITV, and one of the few American formats that worked coming the other way.
- Season 1
1 sequencePrime Suspect
1991–2006ITVCrime
Stephen Warbeck's theme over London at night — spare, cold, and entirely without the reassurance the genre usually offers.
- Season 1
1 sequenceSoldier Soldier
1991–1997ITVDrama
A fictional infantry regiment and the families attached to it, which made two of its cast into pop stars.
- Season 1
1 sequenceThe Darling Buds of May
1991–1993ITVComedy
H. E. Bates's Kent farming family, and the series that made Catherine Zeta-Jones a household name inside a fortnight.
- Season 1
1 sequenceA Touch of Frost
1992–2010ITVCrime
David Jason as a Denton detective who is right and insubordinate in roughly equal measure.
- Season 1
1 sequenceGladiators
1992–2000ITVDocumentary
Contenders ready, gladiators ready — a Saturday-night format built entirely out of its own catchphrases.
- Seasons 1–8
1 sequenceHeartbeat
1992–2010ITVDrama
A Yorkshire village policeman in the 1960s, opened by the Buddy Holly song the series is named for.
- Season 1
1 sequenceMen Behaving Badly
1992–1998ITV / BBC OneComedy
Two flatmates and the phrase the British press attached to a decade.
- Season 1
1 sequenceCracker
1993–2006ITVCrime
Nineteen seconds, and no attempt to make its criminal psychologist look like someone you would want to meet.
- Season 1
1 sequenceSharpe
1993–2008ITVDrama
A rifleman commissioned out of the ranks in the Peninsular War, filmed for its first runs in Crimea.
- Season 1
1 sequenceSooty & Co
1993–1998ITVComedy
The Sooty puppets moved to a shop, in the ITV series Matthew Corbett handed over at the end of.
- Season 1
1 sequenceTots TV
1993–1998ITVComedy
Three rag dolls with a bag, one of whom only speaks French, from the studio that went on to make Teletubbies.
- Season 1
1 sequenceWycliffe
1993–1998ITVCrime
A detective superintendent working Cornwall, filmed largely on the coast it is set on.
- Season 1
1 sequenceKipper
1997–2000ITVAnimation
Mick Inkpen's dog animated at the pace of the picture books, which is to say slowly and on purpose.
- Season 1
1 sequenceMidsomer Murders
1997–ITVCrime
A theremin over English villages — the single most incongruous pairing of instrument and setting in television, and the reason the show is recognisable in four notes.
- Season 1
1 sequenceWhere the Heart Is
1997–2006ITVDrama
District nurses in a Yorkshire town, which ran nine years on almost no incident.
- Season 1
1 sequenceHornblower
1998–2003ITVDrama
Forester's naval officer, made not as a series but as eight television films spread over five years.
- Season 1
1 sequenceThe Worst Witch
1998–2001ITVSci-Fi
Jill Murphy's boarding school for witches, filmed a year before the first Harry Potter book was published in America.
- Season 1
1 sequenceWho Wants to Be a Millionaire?
1998–ITVDocumentary
Keith and Matthew Strachan's music, which unusually runs continuously under the questions rather than only over the titles — one of the few game shows scored like a thriller.
- Season 1
1 sequenceBad Girls
1999–2006ITVDrama
A women's prison wing written by two of Prisoner Cell Block H's admirers, and ITV's answer to it.
- Season 1
2 sequencesBig Brother (UK)
2000–Channel 4 / ITVDocumentary
The eye, and a theme built out of the sound of the house — the format that made surveillance into a light entertainment brand.
- Season 1
- Season 8
1 sequenceI'm a Celebrity...Get Me Out of Here!
2002–ITVDocumentary
Celebrities in an Australian jungle, and one of the few formats whose titles are remade from scratch every series.
- Season 24
1 sequenceMr. Bean: The Animated Series
2002–2019ITVAnimation
The character animated, which suits him — he barely spoke in live action either.
- Season 1
1 sequenceRosemary & Thyme
2003–2007ITVCrime
Two gardeners who keep finding bodies in the borders they have been hired to replant.
- Season 1
1 sequenceAgatha Christie's Marple
2004–2013ITVCrime
The ITV Marple, which adapted novels Miss Marple was never in by writing her into them.
- Season 1
1 sequenceDoc Martin
2004–2022ITVComedy
A London surgeon with a blood phobia relocated to a Cornish village that will not leave him alone.
- Season 1
1 sequenceThe X Factor
2004–2018ITVDocumentary
Simon Cowell's format after Pop Idol, opening on a spotlight sweep and a fanfare rebuilt every few series.
- Season 1
1 sequenceDancing on Ice
2006–ITVDocumentary
Celebrities skating in pairs, judged by Torvill and Dean, who had won the thing for real.
- Season 7
1 sequenceBenidorm
2007–2018ITVComedy
An all-inclusive Spanish resort and the same British families returning to it for ten series.
- Season 1
1 sequenceBritain's Got Talent
2007–ITVDocumentary
The variety format that exported itself to seventy countries, and the theme it kept for its first four series.
- Seasons 1–4
1 sequencePrimeval
2007–2011ITVSci-Fi
Anomalies in time opening across England and letting prehistory through, in ITV's answer to the revived Doctor Who.
- Season 3
1 sequenceLaw & Order: UK
2009–2014ITVCrime
American scripts reshot in London with the two-part structure intact, and the chung-chung kept.
- Season 6
1 sequenceWhitechapel
2009–2013ITVCrime
Modern police work in the streets the Ripper murders happened in, with each series restaging an old case.
- Season 1
1 sequenceDownton Abbey
2010–2015ITVDrama
A dog's back, a bell board and a house — thirty-one seconds establishing an entire social order without showing a single face.
- Season 1
1 sequencePenn & Teller: Fool Us
2011–ITV / The CWDocumentary
Magicians performing one trick each for two men who will say afterwards whether they worked out how it was done.
- Season 1
1 sequenceVera
2011–ITVCrime
Northumberland coast and moorland in twenty seconds, with no detective visible in any of it.
- Season 1
1 sequenceEndeavour
2012–2023ITVCrime
The Morse prequel, which quotes Pheloung's Morse-code motif in its own theme without repeating it.
- Season 1
1 sequenceThe Bletchley Circle
2012–2014ITVCrime
Four women who broke codes during the war, using the same habits on a murder afterwards.
- Season 1
1 sequenceBroadchurch
2013–2017ITVCrime
Dorset cliffs and a beach, filmed as beautifully as a tourist board would want and used for the opposite purpose.
- Season 1
1 sequenceMr Selfridge
2013–2016ITVDrama
The American who opened a department store on Oxford Street and spent everything keeping it.
- Season 1
1 sequenceVicious
2013–2016ITVComedy
Two actors who have lived together for fifty years, insulting each other in front of a studio audience.
- Season 1
1 sequenceUnforgotten
2015–ITVCrime
Two detectives working cold cases old enough that the suspects have built whole lives since.
- Season 1
1 sequenceJericho (2016)
2016ITVDrama
A shanty town thrown up under a Victorian railway viaduct in Yorkshire, and ITV's attempt at a British western.
- Season 1
1 sequenceVictoria
2016–2019ITVDrama
The young queen's first years, opened by a jewelled monogram assembling itself.
- Season 1
1 sequenceToo Close
2021ITVDrama
A forensic psychiatrist and the patient who will not stay on her side of the table.
- Season 1